THE MEMBERSHIP EXPERTS
Members’ expectations are changing rapidly, creating fresh challenges for membership organisations. Hall Associates offer a tailored solution for engaging, motivating and growing your membership. Our best-in-class knowledge and growth and retention strategies can transform your membership performance.
Some of the organisations we have been proud to work with
Discover
We work with our clients to review and enhance their membership structures, strategies, and performance, and to strengthen their membership proposition. We bring proven expertise, tools, and techniques to enable them to achieve sustainable membership growth.
We look across the entire membership journey and assess existing membership processes, practices, and ways of working to confirm where our client is doing well, identify where there is potential for improvement, and establish the business case for change.
Drawing on our experience and knowledge of best practice, and blending in our unique benchmarking and peer group comparison capabilities, we determine and quantify the level of opportunity on offer, and how it can be realised.
Transform
We carry out specialist research to establish a fresh clear picture of the membership journey from the member’s perspective, develop a route map for growth, and provide hands on support for our clients throughout the implementation and transformation stages.
We do not ask our clients to embark on major projects without evidence of success and a demonstration of the projected return on investment. The first action steps are usually designed to carry out pilot exercises to test new concepts, gain some measurable results and prove the case for change.
We have a strong track record of delivering tangible benefit to our clients and always work in close partnership with them to guarantee results, whether it’s a one-off project, or a longer-term contractual relationship.
Engage
Membership organisations typically know what only 20% of their members think. We discover the true views and needs of the silent majority using our specialist research and membership survey skills across the sector.
We talk directly to our clients’ members for many reasons - to gain insight, to support them and signpost the steps on their member journey, to make sure their expectations are met, and to ensure that they renew and remain in membership.
Most telephone contact produces poor results. The difference is that we know how to engage with members intelligently and make it personal to them. Instead of one-size-fits-all telesales calls, our member engagement services create meaningful conversations that build long term results.