If you're losing too many members each year, or perhaps just treading water, you're not alone. Many membership organisations are suffering a steady and in some cases rapid loss in the face of economic and competitive pressures. Yet they typically continue spending money on recruiting new members even while they're haemorrhaging existing members. This simply doesn't make sense. Retention really matters, and it's a key driver of growth.

We are experts at helping membership bodies stabilise their membership. We will often achieve it by implementing some fairly modest changes. Our approach focuses on talking to members, understanding what they really want, and then helping the membership become truly relevant to them. Ultimately the goal is to make membership essential rather than a nice to have. This is a proven approach and a very practical answer to the challenges you face.